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Citibank launches retail banking platform in India

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Citi-Bank-IndiaCitibank India has launched a new retail banking platform called, Citi Priority, that offers a digital, convenient, simple and efficient banking experience to the growing base of the aspirational and financially progressive consumers in the country. India is the fifth country in Asia to offer Citi Priority.

According to a recent study, a new and robust wealth-class emerging globally is the New Wealth Builders (NWB). This base comprises doctors, lawyers, accountants, investment advisers and global executives, amongst others.

“The sweeping trends of urbanisation, digitisation and globalisation are leading to an expansion of a new economy, consisting of India’s thriving start-up base and growing e-commerce industry. As this emerging base of wealth grows, the customer demands better control over their finances and time in order to achieve their future goals. Global travel and lifestyle are also important to this emerging wealth builder and Citi Priority addresses these demands,” said Kartik Kaushik, Country Business Manager, Global Consumer Bank, Citibank India.

Citi Priority is designed for customers who maintain a relationship value of a minimum Rs 1.5 million with Citibank. In addition to the world-class wealth management services with a unique online Financial Planning Tool and Model Portfolio, clients receive a Citi Priority World Debit Card with MasterCard that offers exclusive global rewards and privileges. Clients also receive the Citibank PremierMiles credit card that earns and burns miles across 100 airlines, and will be serviced through the Priority Citiphone Hotline with 24/7 access and receive preferential pricing on Citibank products

A host of Citi Priority privileges are available with the Citi Priority World Debit Card, including an additional 10 per cent discount on Groupon and offers at various e-retailers, 15 per cent discount on meet and greet assist at airports worldwide, complimentary lounge access at major airport lounges in India and complimentary golf lessons at leading golf courses in the country.

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