Taking the customer service model to another level, the private lender HDFC Bank has launched a national digital-only marketing campaign.
The campaign is created by Leo Burnett Worldwide, a globally active advertising agency based in Chicago and it aims to connect with customers by asking them to #StartDoing and talk to the bank, to fulfil all their needs.
In addition to this, the campaign includes a series of creatives namely films that will be showcased across all major digital video platforms like Youtube, Facebook, Hotstar, etc. and also through display ads across digital channels.
Further, the bank’s wide network of branches and ATMs will also be used to talk to the audience.
Through this campaign, the private lender is aiming to influence a key customer insight. It is trying to influence the customers to turn tech savvy while opting for financial advice exactly the way they do while buying durables, cars etc.
Since the inclination towards the digital world is rising and customers are taking extremely wise decisions making use of the virtual world, the bank would be their most preferred choice, claims HDFC Bank.
“The digital campaign aims to create a strong association with the entire community of savvy spenders and position the Bank, with its wide portfolio of retail products, as the destination to fulfil any financial needs or requirement,” said the bank.