The two schemes namely, Lucky Grahak Yojna (LGY) and Digi-Dhan Vyapar Yojna (DVY)- were launched on December 25 last year and shall remain open till April 14, 2017.These schemes were launched to encourage both consumers and merchants to promote digital payments. There are 15,000 daily winners qualifying for total prize money of Rs. 1.5 crore,reports the Indian Express.
Furthermore, there are over 14,000 weekly winners qualifying for total prize money of over Rs. 8.3 crore every week.
Maharashtra, Andhra Pradesh, Tamil Nadu, Uttar Pradesh and Karnataka emerged as the top five states with maximum number of winners.
According to the Indian Express’s report, a statement by NPCI said , “The lucky draw recorded active participation was seen among females and males across regions. Majority of the winners were in the age group of 21 to 30 years. There were also a good number of winners who are above 50 years.”
NPCI through its statemenmt further announced that ,customers and merchants using RuPay Card, BHIM / UPI (Bharat Interface for Money / Unified Payments Interface) and Aadhaar Enabled Payment Service (AePS) are eligible for wining daily and weekly lucky draw prizes.
In addition to this, NPCI is also working with the government to organise Digi Dhan Melas at 110 locations till April 14 by demonstrating the above mentioned products to promote digital payment.
NPCI was set up in 2009 as the central infrastructure for various retail payment systems in India and was envisaged by the Reserve Bank of India (RBI) as the payment utility in the country.