India’s leading payment solution provider Paynear has unveiled its new brand Identity as “Payswiff”. The all new and improved brand will enable omni-channel payment solutions platform in India and can be conveniently operated through a single application.
Payswiff Solutions Pvt Ltd (formerly Paynear Solutions) completed the acquisition of Singapore based firm Goswiff Pte Ltd, in October 2017.
The rebranding and renaming was commenced to inculcate the best practices reinforced by both the companies. This will further strengthen the business synergy and leverage the strong brand equity of both Paynear and GoSwiff, post-acquisition.
“Payswiff Solutions is purpose built for growth, which we have already demonstrated this year. The new Brand identity reflects our belief and commitment to lead the way in transforming India’s payments digitisation process. Our new logo has a Warm Red, that represents strength, purpose, action and leadership.
The Solid Grey represents the underlying steel and steadfastness, that Payswiff lends to every partner. The Four Bars symbolise each of the verticals that we serve – merchants, enterprises, banks and tax compliance. The steady rise of the bars, reflect the growth that we are here to enable to an organisation’s bottom line,” said Prabhu Ram, Managing Director and Group CEO of Payswiff.
“Now-a-days online businesses require a robust solution that is seamless and secure, for both merchants and customers. Businesses face a variety of challenges including the constant evolution of technologies, changing consumer behaviors and a wide variety of payment methods. As an organization we see ourselves as an enabler and catalyst to usher in this digital transformation for our customers and stakeholders,” he added.