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SBI launches SimplyCLICK card, targets Netizens

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SBI Card CEO Vijay Jasuja, along with strategic eCommerce partners, poses for a snap at the launch ceremony of SimplyCLICK SBI Card.

SBI Card CEO Vijay Jasuja, along with strategic eCommerce partners, poses for a snap at the launch ceremony of SimplyCLICK SBI Card.

Keeping in mind the requirements of gen-next that relies more on online shopping than on-the-street shopping, SBI Card, one of India’s leading credit card issuers, has launched the SimplyCLICK SBI Card, in partnership with seven biggest eCommerce players in India—Amazon India, BookMyShow, Cleartrip, FabFurnish, Food Panda, LensKart and Ola Cabs—all front-runners in their respective categories.

The latest offering—SimplyCLICK SBI Card—comes with many features to ensure the best and most productive online shopping experience for the consumers. With this new product, SBI Card is poised to leverage the popularity of online shopping and eCommerce in India.

Launching the SimplyCLICK SBI Card in presence of the strategic partners, Vijay Jasuja, CEO, SBI Card, said, “eCommerce is a big driver for our business and we have introduced many initiatives in the past, all directed at making the consumer experience more rewarding, and making their life easier. SimplyCLICK has been inspired by the needs and aspirations of the generation that is always online. We have deep dived into the spending habits of this set of consumers to design the features of our latest card and make their online shopping experience more rewarding.”

The eCommerce sector in the country is growing at an exponential pace as more and more people are experiencing online shopping owing to ecosystem enablers, such as the ease of shopping, availability of multiple payment options and deals offered by the eCommerce players. Customers can self-service their SimplyCLICK SBI Card accounts through technology platforms, such as the SBI Card mobile app, website and pull SMS channel.

“We are extremely delighted to launch the SimplyCLICK SBI Card as it’s culmination of our efforts to address the evolving needs of the consumers and the beginning of a partnership among leading industry stakeholders aimed at offering the best to its consumers,” Jasuja added.

The SimplyCLICK SBI Card will offer reward points to the tune of 5X, on all online orders made by customers. In addition, the Card will also offer reward points to the tune of 10X to cardholders on purchases made on partner sites. While the card offers one ongoing benefits via accelerated rewards, it has various annual milestones to reward customers for their loyalty and extensive online spending behavior.

A customer can get up to Rs 4,000 worth of vouchers by spending just Rs 2 Lakh annually via the online medium. All new SimplyCLICK SBI Card will come with a nominal fee of Rs 499 and will reward customers with an Amazon e-gift welcome voucher worth Rs 500. The cardholders will receive reversal of the renewal fee on crossing annual spends of Rs 1 Lakh.

SimplyCLICK SBI Card can also be used at all merchant outlets within India and worldwide. Extending the card’s value proposition to offline retail spends, the SimplyCLICK card will offer fuel surcharge waiver of 2.5 per cent across all petrol pumps in India.

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