Syncing Technology and Digital Marketing: Indus Net Technologies

443
Abhishek Rungta,
Founder and Chief Executive Officer, Indus Net Technologies

India is embracing digitisation but there is also need to emphasise on enhancing digital literacy across the nation. The central government’s initiatives like “Digital India” and “Demonetisation” are pivotal but the nation has a lot to learn in terms of using the technology wisely, says Abhishek Rungta, Founder and Chief Executive Officer, Indus Net Technologies, in conversation with Rashi Aditi Ghosh of Elets News Network (ENN). Excerpts:

Give us an overview of your product line and services in India.
We are an award winning, premier Internet strategy company with a unique combination of technology and creativity. We put a lot of emphasis on managing technology and marketing in a seamless manner for the digital domain. In terms of digital services, there are three parts of technology: Web, Mobile and Analytics. Our services include development of web application, mobile application, analytics and digital marketing.

What are the major challenges the central government may face in ensuring digital India dream became a reality for urban as well as rural India?
The government should consider making user friendly websites. The content on the government websites should be lucid with very simple interface. As the content on the websites would be dealing with huge population of India, majority of which merely communicates in regional languages, importance should be given to vernacular options.

It is essential for the government to lay emphasis on spreading awareness across the populace pertaining to the content and services on websites.

Users should know the importance of information laid down online for them by the government, this will enhance their participation in government initiatives.

Indus Net Technologies has acquired quite a few companies last year. What was the motivation behind this move?
We have done two acquisitions and one joint venture this year. One of these acquisitions is InFluxERP solutions, which is a product that runs the back office of stock broking companies.

There are many financial service companies that are dealing in equityand trading market. We are already working in the BFSI sector, we found it interesting to look into this domain.

We are now taking the capabilities of Influx and scaling it into different domains. It will not be limited to stock commodity broking segment. It will go beyond that. Indus Net Technologies has acquired majority stake in a digital marketing firm to expand it’s customer base and extend the footprints.

We have also invested in Indus Net Techshu, which emerges as the largest digital marketing agency in East India, with marquee brands in its portfolio.

We are also into a joint venture in energy analytics because we feel that the use of digital aspects in the energy business will be the next big wave.

We put a lot of emphasis on managing technology and marketing in a seamless manner for the digital domain. Interms of digital services,there are three parts of technology: Web, Mobile and Analytics.

Initially, there was a lot of buzz on FinTech and retail but in near future energy tech is going to be the talk of the town. There is a massive compulsion amongst global bodies, trade bodies, and businesses on becoming energy efficient. This is the reason why we have formed a joint venture in this domain.

Banking sector has faced a challenging time due to demonetisation. What kind of contribution your organisation can make in such times?
It is very concerning to hear about instances like banking data breaches. As a matter of irony, financial and digital literacy in India is very low.

In such circumstances, it is important to put a lot of emphasis on imparting digital literacy and generating awareness against the threats emerging due to the increased usage of digital payments.

SHARE