India based instant messaging app Hike Messenger has launched its own mobile wallet ahead of its competitor Whatsapp.With this launch, it has become the first messenger to launch its own payment services in the country.
YES Bank is the brand partner that is enabling Hike to launch its wallet and sync the platform with the Unified Payments Interface (UPI).
Hike 5.0 is available on iOS and Android platforms.
“Space constraint on phones is still a large problem in the country and app model is tricky to handle. We have launched news and live sports in the past. With the foundation of payments, why can’t we bring micro-payments on the platform,” said Kavin Bharti Mittal, Founder and Chief Executive of Hike Messenger.
Hike claims that it has 100 million registered users and it has become the largest UPI-based platform in India overnight.
The latest update from the messenger also brings in new features such as Magic selfie, themes, timeline, text to stickers and more. Designed especially for the youth, as its user base mostly belongs to the 15-24 age group. The company says it has closely worked with the users for the new design and features, and its users have been testing the app for the past couple of months.
