ICICI Prudential Life Insurance on Thursday announced an alliance with the world’s top T20 batter Suryakumar Yadav, to launch a new digital-first campaign – “360° Financial Protection with ICICI Prudential Life Insurance”.
The fundamental message of the ad is that ICICI Prudential Life Insurance provides a comprehensive suite of protection solutions that provide all-round life insurance that provides 360-degree financial security in any crucial situation, as well as trust, dependability, and consistency.
Suryakumar Yadav has quickly ascended to become one of the most reliable and trustworthy batters in the white ball format since his international debut. The multi-dimensional batter is generally known as “Mr. 360 degree” due to his enormous range of shots that reach every inch of the field.
His 360-degree playing style, as well as his attributes of reliability and consistency, are a perfect complement for the values of ICICI Prudential Life Insurance, on which clients rely. The company also offers complete financial insurance against unforeseen events, urgent diseases, and accidents.
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance, said, “We are delighted to partner with Suryakumar Yadav. His commitment – both on and off the field – is admirable. SKY is an inspiration owing to his consistent form and dependability. He is a seamless fit with our brand which has always delivered on its promises and thereby has earned the trust of millions for over two decades.
Just like Mr. 360 degree, who has got every shot in the book, our offerings also cater to the customers’ diverse and evolving needs at every stage of life and provides a 360 degree financial protection.”
Speaking on the association, Suryakumar Yadav said, “I’m pleased to partner with ICICI Prudential Life for their ‘360° Financial Protection’. I firmly believe that trust, dependability and consistency are key virtues for any individual. This is what I try to bring out in my life and game. I look forward to this association and hope together we can build this philosophy through this campaign.”
Life insurance straddles the two most important parts of financial planning – protection and savings – and thus provides a solid platform on which to develop a solid financial strategy. Customers can use the Company’s products to create financial stability for themselves and their families while also achieving long-term financial goals.
