Aegon Life names Srinidhi Shama Rao as new Chief Strategy Officer

Srinidhi Shama Rao

Aegon Life has named Srinidhi Shama Rao as it’s new Chief Strategy Officer. Shama will be responsible for driving the company’s digital-only strategy and achieve exponential growth.

At his new role, Rao will be reporting to Satishwar Balakrishnan, MD & CEO, Aegon Life. He will oversee Analytics, Alliances, Marketing, Sales, and Product Innovation.

Balakrishnan said: “We are excited to bring Srinidhi aboard. He will be instrumental in boosting our planning, strategy, and data capabilities so we can revolutionize how life insurance is sold. And he will play a pivotal role in helping us achieve our vision of making every Indian household financially secure. His experience with analytics and AI-driven business strategies will drive business growth.”

Srinidhi added, “The Customer prefers digital as their primary channel, so it’s exciting to lead Strategy at a company where operations are not run by people but by technology, and an underwriter is not a person but an algorithm. Aegon Life is transforming the way life insurance is distributed and sold. With our next-gen Tech Stack, AI Stack and Agility Stack, we aim to make purchasing an insurance policy as easy as ordering food online; and integrating with a new distribution partner a matter of minutes rather than months.”

Besides Srinidhi’s appointment, Aegon also announced several elevations across key leadership roles to accelerate its growth.

Devichand Lunawat, Mayank Ravi and V Vineeth Kumar have been elevated to head cross-functional teams that handle customer segments holistically.

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