Airtel Payments Bank (APB) has appointed Shilpi Kumar as the new Chief Marketing Officer (CMO) for the company.
Shilpi, who comes with extensive experience in brand management, sales, and marketing, will manage the corporate communications for APB. She will also work on the overall business marketing strategy, including public relations, advertising, market research, etc.
“Shilpi will be the bank’s Executive Committee member. She will be working closely with our MD and CEO, Anubrata Biswas,” the company said.
“Airtel Payments Bank has been serving a diverse set of customers. With a unique business model, the bank has registered tremendous growth over the last few years. I look forward to contributing to the bank’s growth story,” said Kapoor,
Kapoor has over 19 years of experience across BFSI, telecom, auto, and FMCG brands. Previously, she was working with American Express as director of marketing.
Airtel Payments Bank is the profitable banking subsidiary of Bharti Airtel.
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