In the wake of this association, ALTBalaji will offer 250 hours of original content and 25 per cent cashback while paying for the service using MobiKwik wallet, reported The Economic Times.
The partnership is expected to provide an easy payment facility to MobiKwik’s 55 million registered users, to enjoy ALTBalaji digital entertainment content.
In addition to this, MobiKwik said that this association with ALTBalaji, will enable them to offer digital entertainment to long-distance train passengers too as MobiKwik also offers payment services for Indian Railway Catering and Tourism Corporation (IRCTC) service.
“With a vision to create a better consumer experience, the partnership with MobiKwik will facilitate a frictionless connection between our subscribers and ALTBalaji. This convenient payment option will allow our consumers to subscribe to our original and exclusive content with ease. We are glad that MobiKwik which is a pioneer in the wallets business will open a new consumer base to our service,” said Chief Executive Officer, ALT Digital Media Entertainment Limited, Nachiket Pantvaidya.