Balancehero India, the company behind True Balance, one of India’s prominent digital lending and payment apps, has named Ashish Aggarwal as its new Chief Marketing Officer (CMO).
An alumnus of BITS Pilani with an MBA, Aggarwal brings a wealth of experience from leadership roles at BharatPe, Navi, Snapdeal, and Statiq. Known for his expertise in scaling digital products and driving marketing innovation, he played a pivotal role in the success of PostPe during his tenure at BharatPe. His contributions at Snapdeal and MakeMyTrip further established him as a leader in implementing high-impact marketing strategies.
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Souparno Bagchi, Chief Operating Officer of Balancehero India, stated, “Ashish’s deep understanding of the digital ecosystem, combined with his ability to scale growth, makes him a remarkable addition to Balancehero’s leadership. We look forward to his contributions as we continue to drive innovation and serve the credit needs of Bharat”
Ashish Aggarwal, Chief Marketing Officer, commented, “Joining Balancehero India offers a unique opportunity to drive strategic growth in a rapidly evolving fintech landscape. My objective will be to implement data-driven marketing initiatives that strengthen the company while advancing the mission of financial inclusion.”
