Bank of Baroda unveils ‘bob World Benefits’, a new client engagement initiative

Bank of Baroda unveils

Bank of Baroda (Bank), one of India’s top public sector banks, today announced the launch of ‘bob World Benefits,’ a customer engagement initiative that aims to reward consumers for using the bob World mobile banking app to conduct digital banking transactions. Customers are encouraged to reach milestones by conducting financial and non-financial transactions on Bob World. Customers will receive reward points as incentives and can redeem them for a variety of products, e-vouchers, and charity causes offered in the bob World rewards catalogue.

The ‘bob World Benefits’ programme is now available to all Bank customers, who are automatically enrolled. Fresh activation and login to bob World; fresh UPI activation and UPI transaction; UPI Collect; third party transfers within and outside the bank; bill payments; recharges; Scan & Pay; flight, bus, and hotel bookings; buying FASTag; applying for a locker; and credit report generation are all transactions that can earn customers points. Each point is worth INR 0.25, and the points are valid for 36 months.

Shri Akhil Handa, Chief Digital Officer, Bank of Baroda said, “bob World provides a wide range of quick, convenient and hassle-free services for customers and with the launch of ‘bob World Benefits’ we are now making it rewarding too. The aim of the programme is to increase customer engagement and encourage more customers to experience and take advantage of the many features of bob World. Customers are accustomed to receiving reward points on credit card purchases and we are now pleased to extend that experience to mobile banking too.”

Customers may quickly redeem their acquired reward points on a wide range of products across many categories such as fashion, electronics, jewellery, home decor, kitchen appliances, e-gift cards, and charitable causes using the Bob World app. These redemption possibilities have been enabled in Bob World’s ‘bob World Benefits’ section. Customers can combine their points with cash for easier redemption for a more convenient experience.

Furthermore, new-to-Bank customers who open a B3 Digital-only Savings Account through Bob World will receive coins redeemable for an OTT subscription. Customers can open the B3 Digital-only Savings Account from the comfort of their own homes using Video KYC.

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