Branch International names Sharath Pareddy as India Head of Credit and Analytics

Branch International

Sharath Pareddy has been appointed as the Head of Credit and Analytics – India by Branch International, a San Francisco-based fintech with operations in Nigeria, Kenya, Tanzania, and India.

Sharath, an IIT Kharagpur graduate, has worked in the analytics and data science area across businesses for over 12 years, most recently with financial services and retail organisations. He has established and managed highly competent and responsible teams for firms such as DataRobot and Flipkart during his 12 years of working experience. He formerly oversaw the Data Science practise for strategic partners at DataRobot, where he was responsible for developing partner ecosystems and guaranteeing partner-driven growth.

Sharath will be responsible for driving the credit strategy and establishing a world-class analytics team at Branch, ensuring that the business continues to grow in India while preserving and enhancing profitability. Branch presently has offices in four countries, including San Francisco, Lagos, Nairobi, and Mumbai.

Speaking on Sharath’s appointment, Sucheta Mahapatra, the Managing Director of Branch International, said that “We are thrilled to have Sharath onboard. He is an accomplished business leader with a strong track record in building and leading credit organisations. His strong background in large credit and analytics-focused roles will be an invaluable addition to our 2023 growth plans.”

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Sharath hopes to assist the Branch in becoming more data and AI-driven while solving unsolved global problems. Concerning the appointment, Sharath said, “Branch has been a pioneer in providing fair and reliable financial services and capital to the mobile-first generation across the emerging nations. I am truly excited about this opportunity to lead the credit strategy for India and build a world-class analytics team.”

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