Bengaluru-based Personal Finance app Branch has launched the Hindi version of the app to serve half a billion Indian consumers.
The launch is a part of Branch’s initiative to make financial freedom accessible to half a billion underserved Indian consumers.
According to the official communique, the Hindi version of the App has been developed after two-quarters of extensive research to understand the requirements and challenges of native language speakers from Tier 2 and 3 cities in the overall lending and banking space.
Branch’s new launch hopes to expand its digital financial services to this audience – who are often overlooked by traditional financial institutions and fintech apps. This decision is both strategic and essential – India’s 1.3 billion population has under 10% of English speakers and over 40% Hindi speakers. The latter presents a largely untapped market. The branch aims to impart a sense of familiarity, comfort and ease to these 500 million Indian users with our Hindi launch.
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“At Branch, we solve for the financial needs of the average Indian consumer. Language becomes a barrier for users to access funds in this digital-first economy. Our deliberate effort to launch our app in Hindi will help a majority of Hindi-speaking consumers have a better, less-daunting experience and, most importantly, gain access to capital.” said Sucheta Mahapatra, Managing Director-Branch Personal Financial App.
Founded in 2015, Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Nairobi, Mumbai and Bengaluru, Branch is a global, socially conscious company that uses the power of data science and mobile technology to reduce the barriers of delivering financial services in emerging markets.
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