Bengaluru-based Personal Finance app Branch has launched the Hindi version of the app to serve half a billion Indian consumers.
The launch is a part of Branch’s initiative to make financial freedom accessible to half a billion underserved Indian consumers.
According to the official communique, the Hindi version of the App has been developed after two-quarters of extensive research to understand the requirements and challenges of native language speakers from Tier 2 and 3 cities in the overall lending and banking space.
Branch’s new launch hopes to expand its digital financial services to this audience – who are often overlooked by traditional financial institutions and fintech apps. This decision is both strategic and essential – India’s 1.3 billion population has under 10% of English speakers and over 40% Hindi speakers. The latter presents a largely untapped market. The branch aims to impart a sense of familiarity, comfort and ease to these 500 million Indian users with our Hindi launch.
“At Branch, we solve for the financial needs of the average Indian consumer. Language becomes a barrier for users to access funds in this digital-first economy. Our deliberate effort to launch our app in Hindi will help a majority of Hindi-speaking consumers have a better, less-daunting experience and, most importantly, gain access to capital.” said Sucheta Mahapatra, Managing Director-Branch Personal Financial App.
Founded in 2015, Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Nairobi, Mumbai and Bengaluru, Branch is a global, socially conscious company that uses the power of data science and mobile technology to reduce the barriers of delivering financial services in emerging markets.