Canara HSBC Life Insurance launches new digital campaign with Jitendra Kumar

Canara HSBC

Canara HSBC Life Insurance has announced the beginning of a digital product campaign with Jitendra Kumar, a prominent OTT content developer, and web series creator. The goal of the digital video series is to raise awareness about the guaranteed advantages of life insurance in order to attain financial security for the insured and their family.

In true Jitendra Kumar fashion, he portrays the part of “Guarantee Kumar,” a person who seeks a guarantee in everything, by tapping into the deepest consumer demand of a regular man. The campaign consists of six short movies that will be released at regular intervals, with different advertising content planned for key days beginning with the Diwali festive week.

The brand’s goal with the launch of this campaign is to raise awareness among the audience about the different benefits of iSelect Guaranteed Future, their life insurance cum savings plan that gives guaranteed maturity benefits in addition to life cover.

Anuj Mathur, MD & CEO, Canara HSBC Life Insurance, said, “Life insurance is a broad category and has many innovative products which benefit customers at various stages of their lives. At Canara HSBC Life Insurance, we are cognizant of our responsibility of offering innovative solutions as well as educating customers about which solutions are best suited for them. Our aim is to help customers choose their investment options wisely. iSelect Guaranteed Future is a competitive product that provides protection, and guaranteed returns that help plan for crucial milestones of life.”

Rishi Mathur, Chief Digital and Strategy Officer, Canara HSBC Life Insurance, added “Canara HSBC Life Insurance is not only committed to product excellence but also to spearheading overall insurance education and awareness. We are confident that our partnership with Jitendra Kumar backed by digital-first outreach will resonate with our target audiences. Generally, we make a lot of promises in life, however, fulfilling each of them becomes challenging with growing responsibilities. With iSelect Guaranteed Future, policyholders have a chance to fulfill their life goals with a guarantee.”

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