Sanghamitra Bhargov has been appointed as Director – PR & Corporate Communications at Cashfree Payments, India’s leading payments and API banking solutions firm, to drive the fintech’s communication strategy during its new phase of expansion.
Sanghamitra will handle Cashfree Payments‘ PR and Corporate Communications in her present job, building a complete media strategy and reinforcing the company’s aims, aspirations, commercial objectives, and effect. She will collaborate closely with the founders to increase and expand brand visibility. Sangamitra has a proven track record of producing excellent results for brands such as BYJU’S, Flipkart, Titan, and Nokia. She specializes at implementing brand communication strategies, managing executive and crisis communications, handling internal and external communications, shaping media narratives, and more as a communications leader.
Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “We are delighted to welcome Sangamitra to our Cashfree Payments family, enhancing our leadership team. With her extensive experience and diverse skill set, she is the ideal candidate to lead Corporate Communications as we navigate this exciting new phase of sustainable growth. Her strategic thinking and communication expertise will be instrumental in helping us create even more value for our stakeholders.”
Speaking on her appointment, Sanghamitra said, “I am happy to join Cashfree Payments during its new phase of growth, as it stands at the forefront of innovation with industry-first solutions that address multiple gaps in the digital payments landscape. Starting my journey in the Indian fintech ecosystem is exciting as it continues to witness exponential growth, embracing new technologies and business models, and redefining financial services for businesses and users.”
Cashfree Payments is now one of the largest online payment aggregators, and it also leads the way in bulk disbursals in India, with a market share of more than 50%. SBI, India’s largest lender, invested in Cashfree Payments, highlighting the company’s role in developing a strong payments environment. Cashfree Payments collaborates extensively with all major banks to develop the basic payments and banking infrastructure that underpins the company’s solutions. Cashfree Payments is also compatible with popular platforms like Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Aside from India, Cashfree Payments products are used in eight other countries, including the United States, Canada, and the United Arab Emirates.