CheQ has partnered with AU Small Finance Bank to introduce India’s first co-branded LED-enabled credit card, marking a significant innovation in the country’s digital payments landscape. The CheQ AU Credit Card combines advanced payment technology with a unified rewards ecosystem, designed to simplify and enhance everyday spending experiences.
A standout feature of the card is its embedded LED, which lights up during tap-to-pay transactions. Powered by the POS terminal’s NFC field, the LED provides instant visual confirmation without requiring a battery, making payments more intuitive and engaging for users.
The launch represents CheQ’s strategic expansion from a credit card bill payment platform into the card issuance ecosystem. Built on insights from over 15 million credit cards and 4 million users, the new offering addresses long-standing challenges such as fragmented rewards and complex redemption processes.
Speaking on the launch, CheQ Founder and CEO Aditya Soni highlighted the company’s focus on solving real user problems, emphasizing that the LED feature is part of a broader effort to make credit usage more transparent and user-friendly. AU Small Finance Bank’s Founder and CEO Sanjay Agarwal added that the partnership reflects the bank’s commitment to innovation and delivering future-ready financial solutions for digitally savvy customers.
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The card offers a unified rewards system through CheQ Points, enabling seamless redemption across categories such as travel, shopping, and bill payments. It also supports dual networks—Visa for global transactions and RuPay for UPI payments—ensuring versatility across use cases.
