Infocomm Infocomm
24th NBFC100 TECH SUMMIT AWARDS 24th NBFC100 TECH SUMMIT AWARDS
BFSI AI SUMMIT BFSI AI SUMMIT
Home Regulators RBI SEBI TechINFRA Security Data Centre Cloud Services Government Reforms DBT Aadhaar GST Payments Payment Gateways ATM Point of Sale Payment Wallets Fintech Apps Banks Public Sector Private Sector Cooperative NBFCs Year Ender Magazine Magazine Subscription Articles Interviews Webinars Webinar Videos Video Series — Innovation Talk Upcoming Initiatives BFSI Events About Us Contact Us

Equitas Small Finance Bank launches Yellow Army Savings Account

Credit cards

Credit cardsTo mark its sponsorship with Indian Premier League (IPL) team Chennai Super Kings (CSK) private sector lender Equitas Small Finance Bank has launched ‘Yellow Army Savings Account’.

“We have created a Yellow Army Savings Account’ which is designed to provide great thrill to CSK fans and enhance the cricket fever and expect thousands of CSK fans to benefit by opening the account,” said Sanjeev Srivastava, President and country head-Branch Banking, Liabilities, Products and Wealth Management, Equitas Small Finance Bank.

Advertisementgreylabs

The bank has signed a three year contract with CSK and planning to be a retail banking partner, said Srivastava.

The exclusively designed Yellow Army debit card was launched by CSK players Dwayne Bravo and Murali Vijay and carries attractive illustrations of Mahendra Singh Dhoni, Suresh Raina and Ravindra Jadeja.

Advertisement24th Elets NBFC100 Tech Summit & Awards, Mumbai
AdvertisementInfoComm India 2026

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram.

Our Coverage of News

Yugal Tiwari Appointed Chief Product and Marketing Officer at BharatPe

Fintech company BharatPe has appointed Yugal Tiwari as its Chief Product and Marketing Officer (CPMO), bringing extensive experience… Read more →

Abhinav Trivedi Appointed MD & CEO of Standard Chartered Capital Limited

Abhinav Trivedi has been appointed as the Managing Director (MD) & Chief Executive Officer (CEO) of Standard Chartered… Read more →

‘Digital Arrests’ Fall 67%, Investment Fraud Emerges as Growing Cybercrime Threat

Mumbai, September 17, 2026: Cybercrime patterns are rapidly evolving, with so-called ‘digital arrest’ scams declining by 67 per… Read more →

State Bank of India Digitises Savings-to-Salary Journey for Existing Customers

State Bank of India (SBI) has launched a digital Savings Account to Salary Account journey in collaboration with… Read more →

novio Partners with Indian Overseas Bank to Launch Co-branded RuPay Credit Card

novio, the consumer credit platform from Credilio Financial Technologies, has announced a strategic partnership with Indian Overseas Bank… Read more →

Abhinav Trivedi Appointed MD & CEO of Standard Chartered Capital

Mumbai, September 2026: Abhinav Trivedi has been appointed as the Managing Director (MD) & Chief Executive Officer (CEO)… Read more →