Federal Bank, India’s top private sector bank has launched SmilePay™,, a ground-breaking technology that will allow customers to make transactions using only their face. This revolutionary product, released as India enters its 78th year of independence, represents a key milestone in its quest for financial freedom and convenience. Shalini Warrier, Executive Director of Federal Bank, launched SmilePay™ during the Global Fintech Fest.
Two of India’s leading business houses, Reliance Retail and Ananya Birla-led Svatantra Micro Housing (SMHFC), are among the first to test this new technology with clients at select shops/branches.
SmilePay™ is India’s first payment system that uses advanced facial verification technology based on UIDAI’s Bhim Aadhaar Pay platform. This groundbreaking solution eliminates the need for traditional payment methods, providing unrivalled convenience to clients and increased efficiency for shops.
“SmilePay™, is not just a product; it’s a step towards a more connected and efficient financial ecosystem,” said Shalini Warrier, Executive Director at Federal Bank. “We’re excited to see how this technology will transform the banking experience for our customers.”
“The concept of moving from cash to cards to QR codes to wearables, and now just a smile to pay, is an exciting Customer Experience in the making.” added Indraneel Pandit, CDO, Federal Bank.
Speaking on the introduction of the payment system at select Reliance Retail outlets, V Subramaniam, Director, Reliance Retail said, “At Reliance Retail, we are committed to integrating cutting-edge technology that enhances the customer experience. SmilePay™ aligns perfectly with our vision of offering seamless, secure, and innovative solutions to our customers by making the customer journey more intuitive and convenient.”
“Aligned with Ananya Birla’s vision, Svatantra Micro Housing (SMHFC) helps create intergenerational equity, by facilitating home-asset acquisition. With a focus on customer-centricity, SMHFC is devoted to providing affordable, convenient, secure, and seamless solutions for our customers. We are happy to partner with Federal Bank and confident that the solutions provided by SmilePay™ represent a truly innovative step in this direction.” Said Vineet Chattree, Director, SMHFC
SmilePay™ will initially be available only to Federal Bank clients, requiring businesses and customers to have bank accounts. Federal Bank intends to expand the service and pursue strategic collaborations shortly.
