Future Generali India Insurance Company has named Ruchika Varma as its new chief marketing officer. Varma was earlier associated with IDFC First Bank where she was working as the Chief Marketing Officer.
Commenting on her appointment, Varma said, “I’m proud to be joining a company committed to enhancing customer experience and delight, through innovative products and unmatched customer service. ‘Insurance’ is a complex yet challenging sector that holds great potential for expansion. I am very excited to lead the company’s vision and establish Future Generali as the brand of choice that is truly customer-centric for an underinsured India”.
Anup Rau, MD and CEO, Future Generali India Insurance, said, “Ruchika is a highly skilled marketing leader with a wealth of experience in leading marketing initiatives for some of the leading brands in the industry. As our new chief marketing officer, her experience will be critical in the transformation of Future Generali India Insurance into a future-ready – digitised organisation serving customer requirements.”
She had worked
with BBC Worldwide, Lonely Planet and Singapore Tourism Board.