India’s oldest and largest retailer of optical products, has partnered with Toffee Insurance, one of the fastest-growing Insurtech companies, to provide innovative vision and eyewear-related insurance solutions for its customers. Insurance solutions will include eyewear theft and damage, and also expenses due to eye-related injuries or vision power change.
Speaking on the alliance, Sumit Dutta , COO, GKB Opticals said, “Toffee allows us to look beyond eyewear, as we continue to deepen the relationship with our customers. The lifestyle and preferences of today’s customer is very different from those from a decade ago, and they continue to evolve. We will have to keep pace by not only delivering state of art eyewear but also other products to add more meaning to their lives. We believe that Toffee’s proven track record of delivering meaningful insurance products will complement GKB’s continued progress in providing the best and most convenient eye care and eyewear solutions.”
Speaking on the partnership, Nishant Jain, Co-Founder, Toffee, said, “Toffee is absolutely thrilled to have been chosen by one of the most revered brands in eye care and eyewear industry. We are confident of creating a lot of firsts in eyewear category for GKB, as we have done in others such as cycle, pet and travel.”
