Godrej & Boyce, the flagship company of the Godrej Group has partnered with Liberty General Insurance Ltd to offer burglary insurance up to Rs 1280 crore to customers purchasing Godrej Locks. Through this initiative the company aims to encourage citizens to be proactive and stay protected against threats like robberies & burglaries.
With this development, Godrej Locks aims to make the homes of customers safer by offering them an impregnable layer of safety, thus making Godrej Locks an essential home safety product.
Commenting on the Home Safety Day and collaboration with Liberty, Shyam Motwani, Executive VP & Head of Business, Godrej Locks, said, “Godrej Locks has always been at the forefront of imbibing home safety among citizens. We have been the preferred choice for numerous home makers, providing them safety and quality products for decades. On the occasion of Home Safety Day, we are glad to tie-up with Liberty General Insurance Co Ltd and provide an additional layer of home safety to our customers as well as a holistic and well-rounded bundle of protection. With this collaboration, the business expects to increase their sales by 30% of the superior safety strength locks of Godrej and impact over 50,000 households in India.”
On the collaboration, Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance Ltd said, “In today’s world full of uncertainties, an insurance cover has assumed far greater significance than ever before. With this partnership we at Liberty General Insurance aim to reduce any insecurity a customer might have about safeguarding their homes from an unfortunate burglary. We at Liberty General Insurance believe that progress happens when people feel secure and through our partnership with Godrej Locks we aim to provide protection for the unexpected, delivered with care.”
Godrej Locks launched Home Safety Day in 2017 to make citizens conscious of creating safer homes and since then the company has been introducing new ways to create awareness about home safety among the citizens of our country. today, announced that its business, Godrej Locks, will be commemorating the fifth year of Home Safety Day on 15th November 2021.