Google Pay partners Qwikcilver to launch Real-Time Virtual Gift Cards to Users

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Qwikcilver, a Pine Labs company and end-to-end gifting and stored value solutions provider, today unveiled its Spot on Google Pay’s Spot Platform, which helps merchants in creating branded commercial experiences within its app.

Qwikcilver has launched the Woohoo virtual gift card store on Google Pay Spot Platform to enable Google Pay users in purchasing and sending gift cards in real-time. With the help of this card users will now be able to choose digital gift cards from around 150 leading brands that will be accepted at offline stores across 1500 cities and major online portals.

Kumar Sudarsan, President – Gift, Prepaid and Stored Value, Pine Labs said, “With the launch of Woohoo on Google Pay Spot Platform this festive season, will offer more reasons for consumers to rejoice. We are privileged to have launched our Spot on Google Pay’s Spot Platform which continues to witness an increase in acceptance and adoption amongst consumers and merchants1 amidst the ongoing pandemic. The initiative is aimed at easing the entire process of purchasing and sending digital gift cards on the back of changing consumer behaviour.”

Also Read: Google Pay adds new features to streamline transactions for customers

“The uniqueness of a digital gift card is that it can be purchased instantly for last-minute gifting without losing the personalized touch and providing the receiver the freedom to spend. While Qwikcilver has enabled Woohoo digital gift card store as a preferred destination for consumers, the presence on Google Pay will enhance consumer experience to use digital gifting with a click of a button,” he further added.

According to the company, the alliance during the covid outbreak will help Indians in uplifting their spirit and use it for gifting their loved ones.

Qwikcilver powers every 9 out of 10 gift cards in India and has onboarded most of the major brands on its platform.

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