Private lender HDFC Bank Ltd. launched its ‘e-Kisaan Dhan‘ app for farmers across India in a bid to access a bouquet of agricultural and banking services on their mobile. The app acts as a repository of knowledge and information for any individual engaged in agricultural activities and assist them in meeting the needs of the rural ecosystem.
The app will be providing value-added services such as mandi prices, latest farming news, weather forecast, information on seed varieties, SMS advisory, e-pashuhaat, Kisan TV, and more.
With the help of this app, users can also avail serval banking services such as procuring loans, the opening of Bank accounts, availing insurance facilities, calculate KCC loan eligibility online, and acquiring Government social security schemes at their fingertips. The app will also be helping the farmers with traditional banking services such as apply for loans, Fixed Deposits, Recurring Deposits, and Savings Accounts. Additionally, customers can fill a form over the app and a Relationship Manager will connect with the customer for further formalities.
Besides, it will keep the users informed pertaining to new Government schemes and ways to access them.
The app can be downloaded from Google Play. It is currently available in English but support for other Indian languages will be released soon.
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“We aim to put knowledge and information at the fingertips of every Indian farmer. Our e-Kisaan Dhan app will allow us to do just that taking HDFC Bank‘s entire range of products and services across the length and breadth of the country, particularly to rural India. We believe initiatives such as these will help fulfill the changing aspirations of customers in the agricultural sector, bring prosperity to their homes and boost the rural economy, which ultimately helps the nation’s growth” said Rajinder Babbar, Head, Rural Banking Group, HDFC Bank.
