In a bid to offer financial services for the farmers and agriculturist, private lender HDFC Bank Ltd.has announced the launch of ‘#HarGaonHamara’ Interactive Voice Response (IVR) toll-free number (1800 120 9655).
The IVR is a one-stop calling solution for farmers to help them reach the bank over the phone and enquire/avail the banking products. The toll-free IVR service will assist the farmers in connecting farming and agriculture section from across the country to the bank, just by dialling 1800 120 9655 and sharing PIN code number. The nearest branch available to the area will automatically map the farmer and a bank representative will reach out to the farmer to address his / her needs.
This activity is a part of the lender’s ‘#HarGaonHamara’ initiative that aims to reach the interiors of India and create awareness of various financial, digital products and social security schemes in line with the centre’s vision for financial inclusion. In the process, ‘#Har Gaon Hamara’ aims to create an understanding and conducive mechanism for agriculturist towards the formal banking in semi urban and underserved areas.
Over two thirds of India’s populace resides in rural areas and several amongst them are still do not have access to formal banking services. HDFC Bank is stepping up its efforts across the country to bridge the urban-rural divide through this initiative.
“The aim is to take banking to the doorstep of every Indian farmer and agriculturist. Our Toll-Free Number will help HDFC Bank offer its entire range of rural centric financial products and services to the rural interiors. HDFC Bank is looking to tap the opportunities in these areas by offering a wider product range, faster turnaround time, and digitisation. We believe initiatives such as these will help fulfil the changing aspirations of customers in rural India, bring prosperity to their homes and boost the rural economy,” said Rajinder Babbar, Business Head – Rural Banking Group, HDFC Bank.