ICICI launches ‘Digital Village’ project in Gujarat


ICICI_BankJoining Prime Minister Narendra Modi’s ‘Digital India’ programme, ICICI has launched its own ‘Digital Village’ project while adopting Akodara village in Sabarkantha district of Gujarat.

The bank has digitised all its offerings – from opening an account to sale of goods to purchase of products, including milk from the vendor or grocery stores.

ICICI Bank’s MD and CEO Chanda Kochhar said the bank’s activities in this digital village is not limited to providing cashless banking through digital platforms, but was focussed on use of technology in all aspects of every resident there.

Aiming to make the ICICI Digital Village project a role model for other banks, Kochhar encouraged other entities to launch similar projects.

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