ICICI Lombard launches unique cashless OPD and wellness programs for customers

ICICI Lombard

ICICI Lombard, leading private general insurance company has launched a unique solution – BeFit (serviced through its ILTakeCareapp). It provides customers with the benefits of OPD services i.e. doctor consultation, pharmacyand diagnostics services, and physiotherapy sessions in a cashless manner.

The BeFit solution will be offering customers coverage for their complete OPD requirements, on a cashless basis.

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ICICI Lombard’s BeFit benefit along with the standard health insurance policy will provide the policyholder with 360-degree support that they require.

Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “The COVID pandemic has made consumers realise that healthinsurance does not end with having acover just for hospitalization expenses. What is equally important is to have a solution that encourages the practice of good health on a day-to-day basis. Our new BeFit solution addresses this part as it provides cashless and contactless solutions to customers wanting to stay fit and address their medical problems at a nascent stage,without having to reach the stage of hospitalization. This comprehensive offering provides a digitally enabled health ecosystem which is integrated to bring more than 11,000+ doctors across cities. The pharmacy service provides withit express service, i.e. medicine delivered at home within 60 minutes and lab tests both at home and centre visit. The product also offers 24 x 7 consultations (tele and virtual) by our panel of expert panel of doctors. And last but not the least, all these benefits pertaining to preventive healthcare such as health check-ups, health risk assessments, diet & nutrition counselling sessions and even chat and e-counselling are available to all our customers. In a nutshell, the solution fits perfectly into our umbrella of comprehensive health insurance proposition, thereby providing an end-to-end solution to our valued customers.”

Currently, the rider is launched in 20 locations namely, Mumbai, Delhi NCR, Hyderabad, Kolkata, Pune, Bangalore, Chennai, Jaipur, Nashik Bhubaneswar, Ahmedabad, Nagpur, Indore, Vishakhapatnam, Surat, Chandigarh, Lucknow, Bhopal, Dehradun, Raipur and will expanded in other geographical locations in the next few months.

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