ICICI Prudential Life inks bancassurance partnership with Saraswat Co-operative Bank 

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Leading life insurance brand ICICI Prudential Life has partnered with India’s largest urban co-operative bank Saraswat Co-operative to offer life insurance products ranging from protection to wealth creation.

This partnership will enable over 280 Saraswat ICICI Prudential Life InsuranceBank branches in Maharashtra, Goa, Gujarat, Delhi, Madhya Pradesh and Karnataka to offer Protection and Savings products of ICICI Prudential Life to its customers.

The key protection products comprise of ICICI Pru iProtect Smart, a first of its kind term insurance plan that offers cover for 34 critical illnesses and ICICI Pru Heart / Cancer Protect, a health insurance plan covering a range of Heart ailments and Cancer.

 “We are very pleased to enter into this alliance with ICICI Prudential Life. It gives us the opportunity to provide our customers with the best in class life insurance products which will take care of their protection and saving needs. Since customer centricity forms the core philosophy of both the companies, it is going to be a mutually benefitting collaboration and we are looking forward to work closely with ICICI Prudential Life,” said Smita Sandhane, Managing Director, Saraswat Co-Operative Bank.

 ”We are happy to partner with Saraswat Co-operative Bank, which is a trusted 100-year-old name in the banking sector. We believe our customer-centric protection products will enable the Bank’s customers to mitigate the uncertainties of life and provide a financial safety net to their families. Our savings products will also enable them to efficiently build wealth over the long term. Through our digital platform, we can facilitate a paperless on-boarding and deliver superior service to our customers. We believe this partnership will help the Bank enhance the value of its franchise and enable us to further strengthen our multi-channel distribution network,” said N S Kannan, Managing Director & CEO, ICICI Prudential Life Insurance.

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