Krishnan Vishwanathan, Founder & CEO, Kissht
Kissht, one of the leading platforms on digital lending through Easy Monthly Installment, has launched India’s first ‘Scan and Pay Later’ credit wallet.
“Kissht QR Code” will help the customers to shop on credit by scanning the QR code at selected offline stores and modern retail chains across the country.
This wallet will be available in 32 cities across India, at 3000 partnered merchant stores. The product is being unveiled in association with the brand’s all existing partner firms such as Dell, Prestige, Intex, Caratlane, and others.
This launch pitches to widen the markets for OEMs (original equipment manufacturers) and modern retail chains.
“We introduced this new feature to increase the footfalls in offline stores and retail chains where customers’ intention to buy has always been there but instant, convenient and affordable credit options were missing. After introducing this feature, there has been 30 per cent additional footfall in these stores,” said Krishnan Vishwanathan, Chief Executive Officer of Kissht.
“We are in advanced talks with OEMs like Reliance Jio, VIVO, COMIO, ezone, HomeTown and many more. We believe this innovation will add true value and could help drive up sales by at least 30 per cent,” he added.
