InMobi, leading independent marketing cloud has appointed Krista Thomas as its new Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud.
Krista is an ad tech veteran with 20 years of experience in the media and marketing industries. She will help expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
“As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud’s first Global Head of Marketing,” said Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud. “She will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences.”
“InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem,” said Krista Thomas, SVP and Global Head of Marketing, InMobi Marketing Cloud. “Coming off of 2020, consumers time spent with mobile is up 20% to 4.2 hours per day – 8% more than Live TV and corresponding media spend is up 26% to $240 billion. As vaccines continue to roll-out and doors reopen, businesses everywhere are seeking partners that can help them reengage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time.”
Prior to this, Thomas was SVP Marketing for Amobee where she helped define the company’s TV-first strategy, built a world-class marketing discipline, and re-launched the brand’s positioning and messaging in support of its breakthrough CTV Allocator solution.