Mastercard has appointed Safdar Khan as Division President for Southeast Asia Emerging Markets. This appointment is a part of the brand’s further expansion plans in the region’s cashless agenda and will be supported by Winnie Wong, Country Manager, Việt Nam, Cambodia and Laos.
In his new role, Khan will lead Việt Nam, Thailand, Indonesia, Myanmar, Cambodia and Laos – priority markets for Mastercard given their growth potential.
The brands believes that Khan’s leadership will inspire teams within markets to better assist opportunities within this diverse region, namely growing digital engagement with both current customers and new fintech players, and shaping and furthering partnerships with respective market government bodies.
“Southeast Asia’s emerging markets are dynamic centers of growth and potential, where tech-enthusiastic populations are embracing technology as an inclusive and convenient means to meet their needs,” said Safdar Khan, Division President, Southeast Asia Emerging Markets, Mastercard.
“This year, over half of Việt Nam’s population is expected to transact digitally amid the country’s surging e-commerce market. Mastercard is committed to grow alongside and facilitate the progression of markets like Việt Nam, to create a world beyond cash.”
Khan holds two decades of experience in banking and payments. He has also worked in ABN AMRO, Citibank and Oracle in North America, Asia and the Middle East.