NeoFinity unveils ‘NeoZAP’, Country’s 1st Payment Tag


NeoFinity, Neo Group’s new-age fintech and payments business, has recently announced the launch of NeoZAP, a revolutionary tag that is transforming the Indian payment industry. NeoZAP represents a significant development in digital transactions, providing a safe and efficient payment alternative for tech-savvy customers. It eventually blends cutting-edge technology with convenience.

NeoZAP distinguishes itself by transforming users’ cellphones into secure payment devices, providing exceptional convenience and access to their digital wallets. This payment tag is developed for Gen Z and millennials, offering convenient online and offline payment options, including Pinless transactions up to ₹2,000. These transactions are faster than UPI, more reliable than debit cards, and convenient to carry. Furthermore, NeoZAP is a versatile travel card that can be used to pay for metro, bus, and fuel, making it a complete payment solution.

“We are thrilled to introduce NeoZAP, India’s first payment tag, to the market,” said Rayan Malhotra, CEO of NeoFinity. “We’ve focused on three main things- speed, style, and security. It’s the fastest payment method, and the tag works without internet or battery. We aim to usher in a new era of effortless payments by constantly pushing the boundaries of what’s possible.”

In addition to its advanced security measures, NeoZAP provides customers with special points and discounts from over 200 brands, including PVR, Times Prime, Google, and Cult.Fit, among other things, makes it a more attractive payment alternative than UPI. Whether you shop online or in-store, NeoZAP guarantees that every transaction is quick, safe, and hassle-free, resulting in a smooth and comfortable payment experience. NeoZAP is India’s first prepaid card with fraud protection insurance provided by HDFC Ergo, further strengthening the security of your payments.

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