Niva Bupa Health Insurance Company Limited (formerly Max Bupa Health Insurance Company Limited), one of India’s leading standalone health insurers, has announced a Corporate Agency partnership with IDFC FIRST Bank, a new-age bank, to provide best-in-class health insurance solutions to the bank’s customers.
Vikas Sharma, Head of Wealth Management & Private Banking, IDFC FIRST Bank said, “Our Bank’s advanced digital capabilities combined with Niva Bupa’s best-in-class health insurance solutions will enable us to deliver an exceptional proposition to our customers. The partnership will empower the two institutions to serve customers better and help them lead healthier lives.
Niva Bupa is known for introducing some of the most innovative health insurance benefits across the industry. Their ability to design and launch products for different customer segments will help us offer customised offerings to our customers depending on their requirements and healthcare needs.”
Krishnan Ramachandran, MD & CEO, Niva Bupa Health Insurance said, “We are excited to join hands with IDFC Bank, our first banca partnership of this financial year. This partnership is well aligned with our growth plans charted for the business for this fiscal and will enable us to expand our reach to provide quality healthcare solutions to the bank’s customers. We are confident that our wide portfolio of indemnity and group health insurance products and services, will be able to address the growing healthcare-related concerns of the bank’s varied customer segments across regions.”
In terms of establishing strong digital platforms for consumers to enable easy customer onboarding and a good service experience, Niva Bupa and IDFC Bank share synergy. Niva Bupa has created a proprietary digital application called ‘InstaInsure,’ which offers a simple way to obtain health insurance and simplifies the onboarding process. Furthermore, IDFC Bank customers will have access to 9,100+ top-grade hospitals around the country, as well as pre-authorisation of cashless claims within 30 minutes.
IDFC FIRST Bank takes a digital-first strategy, serving customers through a cutting-edge net banking platform and a simple, user-friendly, and modern mobile app, in addition to its nationwide branches, ATMs, and lending centres.