Nuclei, digital and lifestyle banking solutions provider, has entered into a strategic partnership with SafeGold, India’s largest digital gold platform provider. Under this collaboration, Nuclei will be able to seamlessly connect the Digital Gold solution by SafeGold to the mobile app of any bank. This will enable the customers in purchasing and selling 24K physical gold online, for as low as Rs 1, from their own Banking platform.
Post the outbreak of the coronavirus pandemic, more consumers are reported to be inclined towards traditional investments which are less volatile and safer. One of such option is Gold which has been a preferred investment product for the Indian audience for a very long time.
As a part of this alliance, Nuclei will be adding the digital gold category to their aggregated marketplace for Banking apps which currently has 12+ categories across travel, mobility, credit score, gift cards, utility payments, etc.
“We are very excited to partner with SafeGold and add this category to our marketplace. We have always been focussed on onboarding digital solutions which help our partner Banks offer popular financial & non-financial services to their customers.” Ankur Joshi, Founder & CEO of Nuclei. “With the addition of various features such as buy, sell and 24x7access, we want to provide bank’s customers the flexibility to invest as per their convenience.”
Speaking on the occasion, Gaurav Mathur, Managing Director, SafeGold, said, “Customers today look to their banks to enable a wide range of services through an app linked marketplace. Gold is part of every Indian’s savings plan, and we are proud to have partnered with Nuclei to bring this unique product to customers who want to get the best, most convenient option to save in 24K physical Gold.”