PhonePe, digital payments platform, today launched new features on the “Stores” section of its app in a bid to enable home delivery of groceries and essentials and contactless payments for its users. For using this feature PhonePe users just need to visit the Stores section on the app and click on the “currently operational” and “home delivery” filters to finding the nearest operational store. The payment for the purchases can also be done using the ‘pay now’ feature from the app itself sitting safe at home.
Vivek Lohcheb, VP Offline Business Development, PhonePe said, “We have a unique offering called “Stores” on our platform where over 10 million of our merchant partners are listed. During the lockdown, customers want to know which shops are actually open and home delivering. We have solved for this by introducing two filters in the Stores section “currently operational” and “home delivery”. We keep this information updated as the situation is changing dynamically. We have also introduced the “Pay Now” feature on the Stores page which enables customers to make the payment remotely from within the PhonePe app without the need for scanning any QR. We believe this will be a win-win for both our merchants and customers.”
PhonePe opines that these features will also help in solving the problem from the merchant’s side as they not only open their shops as per the Govt. regulations and their business will also keep running. Since the launch of these features, PhonePe has witnessed a three-fold increase in activity on the ‘Stores’ page and a 50% rise in daily traffic on its platform.
Besides, PhonePe has restructured its homepage and featured user interface to bring essential use cases like recharges, bill payments, money transfers right on top so that customers get one-click access to them anytime. Additionally, it has also launched a dedicated COVID-19 information centre on its app wherein all details including the tracker on positive cases, prevention tips, symptoms, list of testing centres are made available to the users.
