PhonePe unveils Pulse, a new website for data, insights on digital payments

PhonePe

Digital payments firm PhonePe has launched ‘Pulse’, a new website that will be providing data, insights and trends pertaining to digital payments.

Besides, the company has launched the Pulse Report, an in-depth analysis on the growth of digital payments in the last five years.

PhonePe Pulse website provides data on more than 2,000 crore transactions by consumers on an interactive map of India.

The insights being displayed on the website are put together on the basis of two key sources, the entirety of PhonePe’s transaction data combined with merchant and customer interviews.

The company mentioned in its official communique that, for holding more than 45 percent market share, PhonePe data is representative of the country’s digital payment habits, the company said.

According to the website, around 394.13 crore PhonePe transactions (across UPI, cards and wallets) were reported in the June quarter, with total payment value at Rs 7.47 lakh crore.

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