Phot.AI, an AI-driven creative automation platform, has raised $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund, AC Ventures, and over 50 angel investors. Backers include industry leaders from Shiprocket, Bella Vita, Bewakoof, and Fashinza.
The newly raised funds will be used to enhance Phot.AI’s AI-powered copilot, invest in research and development, and expand the platform’s capabilities to automate e-commerce content creation. Phot.AI aims to help businesses streamline their design workflows for platforms such as Amazon, Shopify, and Meta Ads, reducing manual effort while ensuring consistency across channels.
Unlike traditional design tools that rely on templates and require specialized skills, Phot.AI’s automation technology enables brands to create high-quality visual content effortlessly. The company claims its AI-driven approach can cut design costs by up to 80% while increasing conversion rates by 40% through optimized visuals and data-driven A/B testing.
“Our AI-powered platform removes the need for design skills or rigid templates, enabling businesses to generate customized content seamlessly,” said Venus Dhuria, Co-founder of Phot.AI.
With over 3 million pre-launch sign-ups and more than 25 businesses already integrating its APIs, Phot.AI is set to redefine e-commerce visual marketing by making content creation faster, smarter, and more scalable.
