Pine Labs names Nitish Asthana as President & COO

Pine Labs

Pine Labs, leading merchant commerce platforms today named Nitish Asthana as its new President & Chief Operating Officer (COO). As a part of this appointment, Nitish will be focusing on accelerating the company’s efforts in the field of technology innovation and increasing digital payment usage among merchants across India and Southeast Asia.

Pine Labs

Asthana holds over two decades of experience in senior executive roles around payments, fintech and finance areas, prior to joining Pine Labs. Prior to this appointment,Nitish was Managing Director, India and Sri Lanka First Data Corp, Fiserv. There he was handling the businesses across merchant payments, merchant acquiring services, cards issuing processing and banking technology solutions. Earliet, he was the APAC head of First Data’s merchant payments business across 9 countries besides leading the start-up of two large life insurance companies – Bharti AXA Life and Aviva, as a founding leader at both JV firms. His early career was with Standard Chartered and Citibank in their respective consumer banking units.

Also Read: Pine Labs opens its ePOS APIs to developers

Commenting on his appointment, B Amrish Rau, CEO, Pine Labs, said“Nitish brings with him a wealth of experience in the payment and fintech space. He is one of the classic successful executives, who is cut out for an entrepreneurial journey. At Pine Labs, we are on a mission to re-define merchant payments and commerce and Nitish’s diverse knowledge and insights will play a pivotal role in accelerating innovation within the company and ensure operational excellence. We are excited to welcome Nitish to the Pine Labs family.”

 Nitish Asthana, President & COO, Pine Labs, said, “I am very excited to join Pine Labs at a time when the company is witnessing tremendous growth in India and beginning to expand its footprint to newer markets, especially in Southeast Asia. With a spike in digital payments adoption post-COVID-19, the environment is right to take innovative fintech products to the remotest corners of the country and accelerate the Digital India vision. I am confident that Pine Labs is well placed to drive this transformation and I look forward to strengthening the credibility and trustworthiness amongst all the stakeholders in the ecosystem.”

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