Punjab National Bank (PNB) announced the launch of a virtual branch, PNB Metaverse, powered by Kiya.ai (Infrasoft Technology Pvt Ltd), on Thursday.
PNB said in a statement that it is a virtual branch of the bank that will provide a unique banking experience to existing and new customers who can now explore the bank’s products and services such as bank deposits, retail and MSME loans, digital products, women and senior citizens, ‘Do It Yourself’ and government flagship schemes.
PNB has created the Metaverse Branch, where its valued customers will have unique access to its virtual environment from the comfort of their home or office via mobile phones and PCs.
Furthermore, the bank will provide consumers with an immersive 3D experience while performing regular banking tasks via their digital avatars.
Shri Atul Kumar Goel, MD & CEO, PNB, stated that in this new phase of the internet, which evolves from a disparate collection of sites and apps into a persistent 3D environment, moving from work to a social platform is as simple as walking across the street.
He further added, “Today we are proud to launch an enhanced digital experience to our Gen Z customer base. We are certain that with our Technology Partner Kiya.ai (Infrasoft Technology Pvt Ltd), we will be able to assist our customers virtually and empower them with all the informatory facilities that any branch would offer. With this technology, we are looking forward to increasing the customer engagement rate, improving the customer acquisition process and providing hyper personalized customer experience.”
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Shri Kalyan Kumar, Executive Director, PNB said, “The Metaverse gives us a unique capability to bring to life an inanimate world –a world which we can experience, a world which we can interact with using our avatars and a world where we can create solutions for businesses and humanity.”