RBI onboards Amitabh Bachchan for customer awareness campaign


Banking regulator Reserve Bank of India has selected Bollywood megastar Amitabh Bachchan as the face for its customer awareness campaign. This initiative is taken to prevent account holders from being conned by the fraudsters.

As a part of this campaign, RBI will keep informing about dos and don’ts that should be followed by customers to ensure safe and secure transaction.

In RBI another twitter handle called ‘RBI Says’. Here, Big B shared a message on Sunday saying “the cost of awareness is hardly a penny, but ignorance can cost you hard earned money.”

Besides, the apex bank has been running the campaign for over year not only in English and Hindi but various regional languages for greater reach. It keeps posting the message so that people have complete awareness on their rights and responsibilities.

Recently, National Security Adviser (NSA) Ajit Doval cautioned citizens pertaining to cyber frauds.He warned that financial frauds have been reported to be exponential high to inflated dependence on digital payment platforms following the Covid-19 pandemic.

Besides, he said that Centre would soon be announcing the National cyber security Strategy – 2020 which aims at safe, secured, trusted, resilient and vibrant cyberspace for India.

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