Digital lending platform RupeeRedee has joined hands with Credgenics, provider of SaaS-based debt collections technology to deploy Artificial Intelligence (AI), Machine Learning (ML), and Data Analytics based approach toward debt collections to personalise and effectively transform the borrower experience by excluding unnecessary interactions with the borrowers.
Fintech platform RupeeRedee leverages technology and data science for enabling short-term personal loans coupled with digital lending services. This alliance will help RupeeRedee in utilising Credgenics’ AI powered platform, and gain deep insights on borrower segmentation, recommends optimal communications approach, and tailors collections strategies.
Alaxander Zabolev, Head of Collection, RupeeRedee, said, “Technological advances combined with customer expectations are altering the way we operate, and we aim to provide seamless consumer experience through robust digital processes across the collections business value chain. With Credgenics technology platform, we are collecting at a faster pace, optimizing the use of analytical insights across RupeeRedee, and providing customer-centric solutions. Our relationship with Credgenics will strengthen our focus on using technology advancements as a differentiator in the market.”
Rishabh Goel, Co-founder and CEO, Credgenics, said, “It is great to be working with RupeeRedee and FincFriends, India’s leading new age digital lending platform. RupeeRedee’s focus on leveraging cutting-edge technology and data science in lending aligns well with Credgenics’ agenda of disrupting collections through digitization and analytics. Digitization of debt collections is critical to attaining higher efficiencies, profitability and rapid scaleup of retail lending in India. Having worked extensively with over 75 diverse lenders across India and South East Asia, Credgenics brings tremendous expertise in debt collections. We are confident that our industry-first capabilities will continue to accelerate growth and profitability at RupeeRedee.”
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