SBI Card, India’s largest pure-play credit card issuer, has partnered with Apollo HealthCo to roll out a first-of-its-kind wellness-focused credit card, the Apollo SBI Card SELECT – A revolutionary financial product aimed to integrate healthcare with everyday spending.
This collaboration seeks to offer a unique value proposition to the rising cohort of health-focused consumers in India by aligning financial rewards with healthcare benefits.
The card enables users to earn up to 25% back through a combination of 10% reward points and up to 15% health credits on healthcare-related spends. These include purchases at Apollo Pharmacy outlets and on the Apollo 24|7 digital platform, covering pharmacy products, diagnostic services, and health check-ups.
With the integration of Apollo Circle benefits, the cardholders also receive priority access to medical services and exclusive discounts on consultations and diagnostics. A notable value addition is a complimentary one-year FITPASS PRO membership, giving users access to a pan-India network of gyms and fitness programs, further enhancing the card’s wellness focus.
Salila Pande, MD & CEO, SBI Card, commented, “We understand the evolving spending needs and aspirations of today’s conscious consumers who are focused on good health and well-being. Our collaboration with Apollo HealthCo to introduce the Apollo SBI Card SELECT card is firmly aligned with this need. By offering thoughtful healthcare benefits and valuable rewards, we aim to empower our customers to stay committed to their health and wellness goals, while enjoying varied financial benefits.”
Adding further, Shobana Kamineni, Executive Chairperson, Apollo HealthCo, stated, “With the Apollo SBI Credit Card, we’re introducing a revolutionary financial product designed to seamlessly connect health and wellness with everyday living. By turning everyday spending into health investments, we’re making access to care seamless, intuitive, and affordable. It’s our way of saying that healthcare should be earned, saved, and accessed just as easily as any other essential. This is the future of health, and we’re proud to build it with the SBI card. Together, we will be the healthkeepers of the nation.”
Digital-First Application Journey
Customers can easily apply for the Apollo SBI Card SELECT through digital channels, including the Apollo 24|7 app and SBI Card’s SPRINT platform, or opt for an in-store application at select Apollo Pharmacy locations.
Key Features at a Glance:
- Up to 25% value back on eligible healthcare transactions
- Reward points convertible to Health Credits, redeemable across Apollo Pharmacy and Apollo 24|7
- ₹1,500 e-gift voucher as a welcome benefit
- Apollo Circle membership benefits for enhanced access and discounts
- 1-year complimentary FITPASS PRO for nationwide gym and wellness access
This partnership signifies a growing trend among BFSI and healthtech enterprises to co-create customer-centric financial products that support preventive healthcare, foster loyalty, and deepen ecosystem engagement. With evolving consumer preferences and rising awareness around well-being, such initiatives are poised to redefine how traditional financial tools can empower holistic health journeys.
