SBI General Insurance, one of India’s largest general insurers, has formed a strategic agreement with BLS E-Services to provide vital insurance products to a wider spectrum of customers across India. This collaboration is expected to broaden SBI General Insurance’s reach, particularly in rural and regional areas, by giving customers new products such as Hospicash, auto insurance, personal injury insurance, and shop insurance.
Hospicash is a flexible income protection plan that provides daily hospitalisation benefits to those who earn their living on a daily basis and ensures they do not lose it. Customers can customise their coverage with daily benefits ranging from ₹1,000 to ₹2,000 to ensure financial stability during medical emergencies.
Through this collaboration, SBI General Insurance strengthens its commitment to providing specialised insurance products to a wide range of consumer categories. Thanks to BLS E-Services’ network of over 40,000 consumers, particularly in underserved locations, SBI General Insurance can now offer its products more efficiently.
SBI General Insurance spokesperson Priya Sampath Kumar said, “Our partnership with BLS E-Services isn’t just about expanding our reach – it’s about reimagining the insurance experience for the digital age. We’re excited to leverage BLS’s innovative platform to create more personalized, responsive insurance solutions. This collaboration will allow us to gather real-time insights into customer needs, driving product innovation and setting new benchmarks in customer-centric insurance services.”
Also Read | SBI General Insurance forms bancassurance partnership with HSBC India
Commenting on the partnership, Shikhar Aggarwal, Chairman, BLS E-Services said, “This collaboration represents a pivotal moment in our journey towards financial inclusion. By bringing insurance products, we’re not just facilitating transactions – we’re empowering individuals and businesses also to secure their futures with confidence. This is about transforming the way India thinks about and accesses insurance.”
