The Union Government launched Suraksha Bandhan drive in a mission mode through participating banks and insurance companies to facilitate enrolment under social security schemes.
The social security schemes cover Pradhan Mantri Suraksha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Atal Pension Yojana (APY).
The drive will reach out to the pool of eligible Bank account holders who are yet to be enrolled under these schemes.
“The Suraksha Bandhan drive aims to take forward the Government’s objective of creating a universal social security system in the country, targeted especially at the poor and the under-privileged,” Ministry of Finance said.
Participating Banks supported by the participating Insurance Companies will work towards local outreach, awareness building and enrolment facilitation during this drive.
Public service organisations supported by peoples representatives, field functionaries of Govt. Departments/Ministries working with the unorganised/informal sector and Banks/Insurance companies are expected to participate in these efforts through outreach drives, camps etc. in large numbers during this period.