The actor will be endorsing NITI Aayog’s e-payments campaign towards transforming the country into a cashless economy.
He will promote WEP to encourage the use of Bharat Interface for Money (BHIM) application through various video, print and social media campaigns of NITI Aayog.
Highlighting the role of young role models in popularising government initiatives, Amitabh Kant, Chief Executive Officer (CEO), NITI Aayog said, “NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As brand ambassador of WEP, which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country.”
The agreement was signed in the presence of Amitabh Kant, Chief Executive Officer (CEO), NITI Aayog by Anna Roy, Adviser (Industry), NITI Aayog and Sushant Singh Rajput.
Rs 20 crore will be contributed on behalf of Innsaei Ventures, a brand launched Sushant Singh Rajput and Varun Mathur, for start-ups established by women entrepreneurs.
“I am honoured to be associated with NITI Aayog and be a part of India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionizing the cashless economy by introducing a simple digital payments app – BHIM. As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India,” said Sushant Singh Rajput, commenting on his association with NITI Aayog.
The actor will also promote Women Transforming India Awards 2018 for which nominations are ongoing.