TATA AIG General Insurance Company Limited has entered a strategic bancassurance partnership with Equitas Small Finance Bank (SFB). The collaboration will provide Equitas’ customers access to a wide portfolio of non-life insurance products, including motor, health, personal accident, and travel, through the Bank’s extensive distribution network.
With over 22 years of operations in India, TATA AIG, backed by the TATA Group and American International Group (AIG), has built a reputation for delivering innovative insurance solutions. The company operates across 150+ locations with a service network of 10,000+ hospitals, 6,500+ workshops, and a dedicated team of 1,100+ claims experts, offering seamless protection to both individuals and businesses.
Commenting on the development, Saurabh Maini, Senior Executive Vice President & Head – Consumer Business, TATA AIG, said:
“This partnership enables us to reach millions of customers, especially in semi-urban and rural India, with affordable insurance solutions. By combining Equitas’ customer connect with our product innovation, we aim to strengthen financial security and resilience among households and small enterprises.”
Murali Vaidyanathan, Senior President & Country Head – Liabilities, Wealth Management & Digital Banking, Equitas SFB, added:
“Through our partnership with TATA AIG, we aim to combine Equitas’ strong retail reach with their insurance expertise to make comprehensive protection solutions easily accessible, empowering customers to secure their financial future with confidence.”
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The alliance is set to deepen insurance penetration across underserved markets, reinforcing both institutions’ vision of driving inclusive financial growth in India.
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