A global leader in payments domain Visa has announced the appointment of Sujatha V Kumar as Head of Marketing for India and South Asia. Prior to this, she was working with Google as Head – Brand & Reputation, Marketing, and Strategy.
Based in Mumbai, Sujatha will join Visa’s India and South Asia Leadership Team.
Sujatha will be responsible for driving overall marketing strategy and execution including consumer, retail and digital marketing initiatives for India and the emerging markets of Sri Lanka, Bangladesh, Nepal, and the Maldives.
Visa’s Group Country Manager, India & South Asia, TR Ramachandran said, “Our people are the most important asset for us at Visa. As we work towards transforming and strengthening India’s digital payment ecosystem, Sujatha joins us with a diverse range of experience from the continuously evolving digital space. We are excited to welcome her to the Visa family and with her expertise, aim to build a robust brand leadership in the space we operate in”.
A graduate in psychology, Sujatha holds an MBA in marketing and started her career at Procter & Gamble. Over the years, she has worked across companies such as Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.
“I am delighted to join the Visa family and play my part in our exciting consumer and customer-facing journey of innovative, data-based marketing. I have always admired Visa as a brand and am excited at the opportunity to be a part of this team. We live in an increasingly growing digital society and I am looking to leverage my past experience in bridging the gap between digital disruption and consumer engagement to build trusted brands, ” said Sujatha.