Visa has joined hands with Federal Bank to unveil Visa Secure to the bank’s cardholders.
Visa Secure is a global authentication programme that leverages the latest standards of the EMV 3DS (3D Secure) protocol. In addition to providing additional layers of authentication for issuers and merchants to combat online frauds, the upgraded technology offers a quicker and frictionless checkout experience to consumers.
The outbreak of COVID-19 has witnessed accelerated usage of online commerce and this buying behaviour of Indian consumers is expected to continue even after the pandemic. Hence, it is imperative for merchants and issuers to streamline the shopping experience to increase customer stickiness.
Arvind Ronta, Head – Products, India & South Asia, Visa said, “With India poised to have 1.34 billion mobile connected devices by 2021, e-tailers will now be faced with the challenge of balancing elegant user experiences with superior transaction security.
Visa is delighted to partner with Federal Bank to deploy Visa Secure and further enhance the bank’s focus on customer-centric digital solutions that make online shopping experiences seamless. Visa Secure, built on EMVCo 3DS 2.0 protocol, makes e-commerce more secure while reducing customer friction at point of purchase to the growing number of online shoppers.”
“With advancements in technology, customers now expect an unparalleled shopping experience without compromising on security. Through the roll out of 3DS 2.0 with Visa and our technology partner, Wibmo, and our guiding principle of ‘Digital at the fore, human at the core’, we are confident that we will provide greater convenience and an enriching experience to our bank customers when they pay online using Visa cards”, said Shalini Warrier, Chief Operating Officer, Federal Bank.