Infocomm Infocomm
24th NBFC100 TECH SUMMIT AWARDS 24th NBFC100 TECH SUMMIT AWARDS
BFSI AI SUMMIT BFSI AI SUMMIT
Home Regulators RBI SEBI TechINFRA Security Data Centre Cloud Services Government Reforms DBT Aadhaar GST Payments Payment Gateways ATM Point of Sale Payment Wallets Fintech Apps Banks Public Sector Private Sector Cooperative NBFCs Year Ender Magazine Magazine Subscription Articles Interviews Webinars Webinar Videos Video Series — Innovation Talk Upcoming Initiatives BFSI Events About Us Contact Us

Vivriti Capital names Ajit K Menon as Group Chief Operating Officer

Ajit K Menon

Vivriti Capital, a fintech NBFC that aims to bring necessary debt finance to hundreds of mid-market enterprises across India has named Ajit K Menon, as the Group Chief Operating Officer (COO).

Bringing with him a wealth of experience spanning over 18 years, Ajit has held pivotal roles in sales, transitions, operations, and client services across various sectors. Prior to his appointment at Vivriti Capital, Ajit made significant contributions to renowned firms such as Accenture, WNS, and Teleperformance, where he managed large-scale client engagements in the BFSI and Mortgage processing space.

AdvertisementElets BFSI AI Summit & Awards, Mumbai

In his new role, Ajit will provide strategic leadership and oversee the digital transformation and management of operations, propositions, change, and systems for Vivriti’s group, including its NBFC and Asset Management businesses. With a proven track record of building high-performing teams and successfully establishing businesses from the ground up, Ajit’s appointment is poised further to strengthen Vivriti Capital’s position in the market.

AdvertisementSAAS

Ajit holds an MBA from the Institute for Technology & Management, specialising in Marketing Management, and certifications in Pricing & Revenue Management from IIM-Ahmedabad. His expertise extends beyond the corporate realm, as he also advises startups on P&L management, operational efficiency, financial leverage, seed funding, and attracting venture capital.

Also Read | NBFCs Evolving Lending Landscape in India

AdvertisementInfoComm India 2026

With Ajit K Menon at the helm, Vivriti Capital is poised to embark on a new phase of growth and innovation, leveraging his expertise in monetising and scaling up business opportunities to drive value for stakeholders and clients alike.

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram.

Our Coverage of News

Credit Card Additions Hit 1.26 Million in September, Second-Highest of 2026; HDFC Bank and Axis Bank Lead

India's credit card issuers stepped up acquisitions ahead of the peak festive season, adding a net 1.26 million… Read more →

Zerodha Cuts Broking Dependence to 44% of Revenue in FY26 as Float Income Rises to 32%

Zerodha, India's largest stockbroker by revenue, has steadily reduced its reliance on broking income, with brokerage accounting for… Read more →

Axis Max Life Q2 FY27 VNB Rises 15% to ₹734 Crore, Margin at 27%; Max Financial Profit Jumps to ₹100 Crore

Axis Max Life Insurance, the life insurance arm of Max Financial Services Limited (MFSL), grew its value of… Read more →

PhonePe Rebrands Indus Appstore as PhonePe Appstore, Expands Into Gift Cards and Digital Top-Ups

PhonePe has rebranded its homegrown app marketplace, Indus Appstore, as PhonePe Appstore, and is repositioning it from a… Read more →

Banking System Liquidity Surplus Shrinks to ₹46,200 Crore as RBI Keeps Cash Tight to Defend the Rupee

The cash cushion that Indian banks built up over the summer is thinning out fast. Surplus liquidity in… Read more →

CoinDCX Absorbs 15.99 Million USDT Loss From Retired Wallet, Warns Users of Phishing Campaign

Indian cryptocurrency exchange CoinDCX has confirmed a loss of 15.99 million USDT (roughly ₹152 crore at current rates)… Read more →

whatsapp--v1